About Us

Optica's aim is to design and source the very best quality eyewear accessories.

The company was established in May 1958 to provide the best possible service to the optical industry in New Zealand. Fifty years on, Optica remains both New Zealand owned and operated. We manufacture in New Zealand, and we are constantly monitoring new technology in order to improve all our products and services.

We are recognised industry leaders in New Zealand, and we export to various markets in both Europe and Asia.

Our product range now includes many items offering the opportunity to enhance customer awareness of your brand. These include printed micro-cloth, lens cleaning solutions and spectacle cases.

We also exclusively distribute a number of well-respected brands including PARA'KITO, CarbonKlean, Overspex, Pocket Peepers, Contemporary Readers and IMAGS.

With our e-Commerce Facility that lets you conduct all your business with us on this site to our ''state of the art'' distribution centre in Christchurch, we strive to provide our customers the very best in friendly service: from initial order to product delivery.

Our whole team is working behind the scenes to ensure the most efficient service possible - but please let us know how we could do more – we'd love to hear from you.



John Nichol
John has been a shareholder and director since 2003. John has been travelling to Asia for 30 years and has extensive governance and executive experience in New Zealand's primary industries including meat, wool, dairy, forestry, agriculture and rural services.


Lily Yang
Lily has been an assistant, lecturer and associate professor at the Chinese People's Public Security University from 1993 to 2005. From 2005 to 2006 Lily served as Deputy General Manager of the Integrated Management Department of Beijing Zhong Zhan Investment & Development Co., Ltd which is owned by the China International Trade Promotion Council (CCPIT). From 2007 to 2011 Lily was chief executive officer of Seabuckthorn Marketing Co., Ltd which is owned by the Ministry of Water Resources of the People's Republic of China. Lily was a non-executive director of Soft Power International from 20011 to 2016. Lily has broad experience in China and has an extensive network of relevant contacts throughout China.


Brent Rundle
Brent's grandfather established Optica in 1958, Brent commenced working at Optica during his free time at school and is now responsible for global innovation and leads Optica's activity in the Industrial and Safety sectors. Brent is passionate and has a thorough understanding of all aspects of the Optica business.


Tom Nichol
Tom is based in Melbourne and is the Australian Sales Manager. Tom joined Optica in 2013 following 10 years in the insurance and property management sectors in Australia and Ireland focusing on customer relationships.


Further collaboration
Optica was established in 1958 and has been involved in the New Zealand retail and wholesale sector ever since. Optica has also been active in the optometry, pharmacy and industrial channels in Australia for 30 years. Optica has sourced product from Asia particularly China for over 25 years and as a result, has established many strong and special relationships with Chinese suppliers and friends. Optica is leveraging its established business activity in response to the increasing cross-border trade and investment activity between China and New Zealand by establishing a consultancy business to support and assist likely participants. It is expected that the current increase in trade and investment activity between China and New Zealand will continue. Our consultancy team of Lily Yang and John Nichol have a shared understanding and appreciation of the New Zealand and Chinese cultures. The two cultures while often compatible are quite different. The challenge for likely cross-border participants is to establish a foundation for an enduring bridge to make the most of our cultural differences that enhance the chances of a positive outcome. Our team is well versed in assisting clients in this challenge.